Socialization of Product Packaging in The Women Farmers' GroupTunas Harapan, Timusu Village, Liliriaja District, Soppeng District
Keywords:
Marketing of Agricultural Products, Packaging, Timusu VillageAbstract
The program article delves into the critical need for product packaging awareness and training within the Kelompok Wanita Tani (KWT) Tunas Harapan, a women's farming group situated in Desa Timusu, Liliriaja District, Soppeng Regency, Sulawesi Selatan. In this predominantly agricultural community, the KWT Tunas Harapan plays a vital role in agricultural activities, encompassing the cultivation of vegetables, fruits, and various processed goods. However, despite their substantial agricultural output, the group faces challenges related to packaging their products effectively. The absence of proper packaging knowledge and practices can lead to product quality deterioration, resource wastage, and hindered marketability. This article underscores the significance of disseminating knowledge about sound packaging practices among KWT Tunas Harapan members. Understanding the fundamentals of effective packaging is pivotal for enhancing product quality, prolonging shelf life, and bolstering product resilience against physical damage and adverse weather conditions. Through an informed approach to product packaging, KWT Tunas Harapan aims to enhance the attractiveness of their products, extend their shelf life, and ensure product integrity. Ultimately, this initiative seeks to improve the livelihoods of the group's members and foster sustainable agricultural practices within the Desa Timusu community.

